Moodcafe: Mental Wellness App
Moodcafe
Mental Health App | 0→1 | Ahmedabad, India
The Problem
Mental wellness stigma prevented users from seeking help. Existing solutions were expensive, clinical, and lacked accessibility.
Context
Internship at a mental health startup. Focused on improving onboarding and retention through UX research and experimentation.
Key Decisions
- 01Focused on 'calmness' and 'trust' as core design principles
- 02Simplified the onboarding questionnaire to reduce drop-offs
- 03Introduced automated CRM workflows to nurture users
Execution
- Conducted UX research with 1,000+ users to understand pain points
- Created automated email journeys based on user mood inputs
- Optimized landing pages for organic traffic conversion
Measurable Impact
Enhanced onboarding and mental-health journeys through UX research with 1,000+ users
Raised retention by 20% by establishing automated CRM workflows and funnels
Lowered drop-offs by 22% by creating Balsamiq prototypes leveraging behavioral psychology
Reduced CAC by 30% by executing 19-channel acquisition experiments
Amplified organic discovery by 25% via SEO using Moz, SEMrush, and Ubersuggest
Key Learnings
"Trust is the most critical currency in mental health products
"Automated personal touches can significantly boost retention
"UX research reduces the risk of building unused features