GoodMinds: Video Book Platform
GoodMinds
Video Book Platform | 0→1 MVP | Bangalore, India
The Problem
Readers struggle to finish non-fiction books due to time constraints, leading to low completion rates and lost knowledge.
Context
Co-founded a video-first learning platform to summarize key insights from books into engaging visual formats.
Key Decisions
- 01Pivoted to video format after validating low retention with text summaries
- 02Prioritized mobile-first experience for on-the-go learning
- 03Used YouTube as a low-cost MVP validation channel
Execution
- Created O-1 MVP and tested it via YouTube validation
- Managed end-to-end product roadmap and iterative releases
- Led research with 200+ users to identify learning habits
Measurable Impact
Validated early demand (5K+ views, 340 subscribers in <30 days) by creating a 0→1 MVP and testing it via YouTube
Defined product-market fit strategy by analyzing 20+ global competitors
Managed end-to-end product roadmap aligning development with immediate feedback
Optimized YouTube ad performance (CPV ↓ to ₹0.7) through funnel optimization
Key Learnings
"Video content drives higher engagement/retention than text
"Validation via existing platforms (YouTube) is faster than building a full app
"Content quality is the primary driver of growth