Ashish Rishav
Data-driven | 0→1 & Scale
Data-driven Product Manager with over 5 years of experience across B2B SaaS, AdTech, and consumer products. I bridge the gap between user needs and business goals through data and empathy.
Impact Snapshot
Measurable outcomes delivered across B2B SaaS, AdTech, and consumer products.
Experience Journey
5+ years building products across B2B SaaS, AdTech, and 0→1 consumer startups
FaktorOS
Led the 0→1 product development and compliance strategy for a privacy-first, agentic-AI advertising platform.
Key Achievements:
- Ran 12+ agency interviews; identified CISO compliance as #1 adoption blocker, shaping zero-retention infrastructure roadmap
- Filed provisional patent (IN202631054993) on zero-retention orchestration enabling compliant AI agents in AdTech
- Led 0→1 Agentic-AI Ad Platform — shipped attested MVP across Meta, Google, TikTok to 3 design partners
- Built Agentic Decision Framework with real-time monitoring and attested pause-reallocate — 15–20% ROAS lift
- Defined GTM and dual-tier pricing ($325 SME / $2,700 agency) — validated 30–60 day sales cycle and secured 3 signed LOIs
Media.net
Managed ad targeting, algorithmic categorization, and analytics products for a leading contextual advertising platform.
Key Achievements:
- Drove 2% revenue growth and boosted data precision by 21% by mapping 500K+ ad URLs, enhancing contextual ad-targeting
- Cut manual review time by 30% by designing and automating image/video classification workflows
- Optimized ad-matching by 18% across key categories by analyzing 100K+ high-revenue keywords to refine algorithm-targeting
- Improved supply efficiency by 12% by identifying 8 under-utilized monetization funnels through custom Power BI dashboards
GoodMinds
Co-founded and scaled a video-first learning platform summarizing key non-fiction insights.
Key Achievements:
- Validated early demand (5K+ views, 340 subscribers in <30 days) by creating a 0→1 MVP and testing it via YouTube
- Defined product-market fit strategy by analyzing 20+ global competitors
- Managed end-to-end product roadmap, aligning development resources with immediate market feedback
- Led research with 200+ users, identifying core value propositions in learning & habit formation
- Optimized YouTube ad performance (CPV ↓ to ₹0.7) through funnel optimization
Moodcafe
Conducted UX research, prototyping, and acquisition experiments for a mental health platform (conferred PPO).
Key Achievements:
- Enhanced onboarding and mental-health journeys through UX research with 1,000+ users
- Raised retention by 20% by establishing automated CRM workflows and funnels
- Lowered drop-offs by 22% by creating Balsamiq prototypes leveraging behavioral psychology
- Reduced CAC by 30% by executing 19-channel acquisition experiments
- Amplified organic discovery by 25% via SEO using Moz, SEMrush, and Ubersuggest
Projects
Deep dives into product challenges, decisions, and measurable outcomes
Problem Statement
Ad agencies and enterprise brands wanted to utilize autonomous AI agents to manage campaigns across networks, but faced severe CISO compliance hurdles around PII and lack of trust in agent behaviors.
Context & Constraints
Operating in a high-privacy regulation era. Shipped a 0→1 MVP across Meta, Google, and TikTok to 3 design partners with dual-tier monetization ($325 SME / $2,700 agency).
Product Decisions
- Pivoted engineering resources toward cryptographically attested pause-reallocate systems rather than simple recommendations based on 12+ agency interviews
- Decided to file a provisional patent (IN202631054993) on zero-retention orchestration to protect the core intellectual property of the agent framework
- Established a dual-tier GTM pricing strategy of $325/month for SMEs and $2,700/month for agencies based on validation of a 30-60 day sales cycle
Execution
- Led the 0→1 design and shipping of the Agentic Decision Framework featuring real-time budget pause-and-reallocate mechanics
- Ran exhaustive compliance reviews with corporate CISOs to define zero-retention infrastructure requirements
- Negotiated and secured signed Letters of Intent (LOIs) from 3 major design partners during early GTM campaigns
Impact
15–20% average ROAS lift for design partners using the Agentic Decision Framework
3 signed Letters of Intent (LOIs) secured during GTM validation
1 provisional patent filed on zero-retention orchestration (IN202631054993)
30–60 day sales cycle validated with dual-tier SME and agency pricing model
Key Learnings
- →CISO compliance is a primary, not secondary, adoption blocker for AI tools in enterprise AdTech
- →Active real-time agent control (such as attested pause-reallocate) drives higher performance and brand safety trust than static suggestion dashboards
- →Securing LOIs early is critical to validating pricing models and sales cycle lengths before a full public launch
UX Design & Prototyping
Crafting intuitive and empathetic user experiences through research-driven design and interactive animated prototypes.
Moodcafe
Mental Health & Wellness App
A comprehensive mental wellness platform designed to provide accessible support, therapy, and community connection. The design focuses on calmness, trust, and ease of navigation to support users in emotional distress.
Home Page
Login Page
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Preparing Experience
Dashboard
Moody ChatBot
Tracker
Journal
Resources
Account
Education
Mastering the craft through rigorous academia
MS in Data Science
University of Europe
Specialized in Machine Learning, Statistical Analysis, and Big Data Technologies.
B.Tech in Computer Science
Rajasthan Technical University
Foundation in Computer Science, Algorithms, Data Structures, and Software Engineering.
Skills & Tools
Battle-tested capabilities used to ship real products at scale
Product Thinking
Execution & Delivery
Analytics & Data
Collaboration & Communication
Toolbelt
Personal Interest
Explored 20+ Countries
More than just a
Product Manager
I approach product management with an entrepreneurial mindset. Having worn multiple hats in early-stage startups, I understand that great products are born at the intersection of user empathy, technical feasibility, and business viability.
I am customer-obsessed and believe that the best answers come from talking to users, not just looking at dashboards.
Outside of work, you can find me planning my next travel adventure or writing about my experiences in tech and culture.